Dog Theft Awareness Day, DogZoom event, 14th March 2021 #PetTheftReform


What: ‘DogZoom’ Dogs and their owners will be filling screens for the first time and therefore the largest ever online rally hosted by Emma Kennedy. Join in the conversation and hear the campaigners and personal stories of cases of dog theft, together with some special video messages from celebrities (including Rick Gervais) and politicians.

Why: the event is organised by Liz Webster with Stolen And Missing Pets Alliance and Doglost to highlight the levels of concern around the spiralling dog theft crisis in the hope of ensuring Government action to protect our pets with Pet Theft Reform.


Where/when: 14th March, 6.30 – there are limited number of press gallery tickets who can ask panel questions.

The event will also be broadcast on Twitter and Facebook live.

Find us on Twitter @DogZoom Facebook @DogZoom


Pet continues to rise and we are hosting an online rally on Dog Theft Awareness Day which will kickstart National Pet Theft Awareness Week.

Join us to hear real life experiences from victims of pet theft, advice from experts on how to protect your pets, ways you can get involved and help make a change and there’s messages from surprise, pet-loving celebrities and politicians too.

In conjunction with the Stolen and Missing Pet Alliance and DogLost, we are calling for Pet Theft Reform. The current law is inadequate and there is currently no separate category for pet theft in the 1968 Theft Act.

Pets are seen as property or a possession that can be easily be replaced. We disagree with this; our pets are irreplaceable and valued members of our families. They are loved, cherished, unique sentient beings.

Pet theft is currently treated the same way as having your mobile phone or laptop stolen. It can be difficult for owners to obtain a crime reference number and the theft is seldom investigated.

If caught, pet thieves are normally given a small fine and – at best – a suspended sentence. There is currently no deterrent.

So if you care about protecting our pets and you’re concerned about the increase in pet theft, join us for the World’s first ever DogZoom event.  All your pets are welcome.

The Stolen And Missing Pets Alliance’s (SAMPA) Dog Theft Awareness Day is in its fourth year.

Prevention and advice is top of the agenda while explaining why we need tougher laws to act as a deterrent to protect our dogs and all domestic pets. 

No one is safe from this crime, which hits families and the elderly.  The loss of a companion and family member is devastating. 

SAMPA has been campaigning since 2014 for a simple amendment to the Theft Act, to include a separate definition for our domestic pets.  We need #PetTheftReform to give courts access to appropriate custodial sentences to act as a deterrent, provide punishment, and protect the public.

Over the last four years, we have seen Dog Theft cases increase but 2020 surpassed any expectations, with demands for dogs increasing during Covid lockdown . Co-founders of SAMPA, Doglost the UK’s largest lost and found dog service, saw a 170% increase on their 2019 figures.

There have been 112 dogs registered on Doglost in the first two months of this year, compared to 55 stolen dogs in 2020.


Sir Iain Duncan Smith MP, has met with members of SAMPA and has been quoted in the press that he wants to ‘Make Pet Theft A Specific Criminal Offence’ (February 2021)

Home Secretary Priti Patel on LBC Radio has promised to look at tougher measures to stem the “absolutely shocking” recent rise in pet thefts (February 12, 2021).

Prime Minister, Boris Johnson presenting Jayne Hayes, founder of Doglost and co-founder of SAMPA with a Points of Light award said “let’s have a look at what we can do to increase sentencing for Dog Theft, losing a dog is a terrible thing” (17th February 2021)

DogZoom link: